Sunday, February 19, 2012
Getting Inspired on Pinterest
Once upon a time a company could have a website up - good or bad- and customers were happy. Not any more - with consumers using the internet as their main resource to find information on any and everything, it's critical that you take advantage of the other social media outlets that are available. For the next week we are going to highlight some of our favorites, and today we are going to start with the fastest growing site out there - Pinterest.
Pinterest.com This is the fastest growing web trend - ever. They hit the 10 million U.S. monthly unique visitors faster than any independent site in history. With a growth of over 40 times in the last 6 months, if you aren't on Pinterest you need to be. I've seen statistics state that 58% of the traffic to this site are women between the ages of 25 and 44, and 97% of Pinterests' Facebook fans are women.
What is Pinterest? The official definition is "Think of Pinterest as a virtual pinboard — a place where you can create collections of things you love and “follow” collections created by people with great taste. People use Pinterest to collect and share all sorts of things — wedding inspiration, favorite T-shirts, DJ equipment. You name it, people are pinning it. We know you have great taste in something. Our mission is to make Pinterest the best place for you to share your taste with the world.”
People are flocking to Pinterest because it is a great resource of high quality lifestyle focused images, and it's fast and easy. You design your own "boards" that you can add your images to or "pin" images that were posted by someone else or that you found online. I've discovered some of my favorite new recipes on Pinterest, and I'm also amazed by how many new viewers have discovered the Lifestylist® brand thanks to our page.We are definitely getting more subscribers on Pinterest than we are on our Facebook page which is a huge shift in how people are searching for us.
Something else that is unique about Pinterest is that it's by invitation only right now, and you can join by asking for an invitation on the site or by receiving one from someone that is already active there. If you would like to receive an invitation so you can check out our Lifestylist boards just send us an email at: firstname.lastname@example.org and we'll send one your way!