Saturday, September 15, 2007
Home is the Most Important Place in the World
I am crazy about IKEA’s new ad campaign - Home is the Most Important Place in the World, especially since it is exactly what I believe, build my life and my business around. The photography of the campaign as always is spectacular, and love that some of the images are of “trailers”.
So besides the possibility of it being someone’s most important place in the world, what is a trailer? My definition is that it’s probably one of the most misused terms in regards to housing, and technically describes a recreational vehicle more than a manufactured home. Todays manufactured housing is not made to be moved once it is in place, and should be set on a permanent foundation.
Trailer parks and house trailers became popular in the 1950’s when people who’s lifestyles were more mobile were looking for a way to take their homes with them. A hybrid of a travel trailer, these original units were inexpensive and in 1956 technology made it possible to build a 10ft wide unit offering the homeowner more space, and making the unit more spacious for spending longer periods of time in. A “trailer” was typically a home that could be pulled buy a car or truck, but the mobile homes that became popular in the 60’s had to be pulled by a professional truck company.
But I’m getting ahead of myself. The winds of Katrina brought a new version of the trailer into our lives - the FEMA trailer. They were everywhere in the news, and it was our government’s answer on how to house the people who had lost their homes. The manufactured housing and recreational vehicle companies stepped up and did everything possible to provide the homes - it was a time in my life I’ll never forget. I worked with Patriot Homes to furnish 2,500 homes, and I only hope that whoever received them is enjoying them.
Now two years later there is a lot of discussion about Formaldehyde in the FEMA trailers, but the homes that they are discussing aren’t to my knowledge the manufactured homes, but the recreational vehicles. Just another example of how much difference a name can make.
I love trailers - that’s why I’m the Trailer Diva. But my idea of the ultimate trailer is an Aluminum bullet from the 60’s that I have lovingly restored, not a manufactured home. My dream manufactured home will be the one that is on some land in Arizona - stay tuned!