Urban lifestyles that make sense
manufactured housing
Ringing in 2012
Jan 2nd
Happy New Year from the Lifestylist® family! We are really excited about 2012 and the opportunities that will come with it.
A lot of being a Lifestylist® is about being a trend tracker and doing research. Today I read something that was written by someone else titled “Social Media Lifestylist Guidelines for 2012″ – boy does that sound dull! The first thing that comes to mind is a big dusty manual full of rules and regulations, and that is exactly what social media (and being a Lifestylist®) is not about.
The tag line I have always used for my Lifestylist® brand is “It’s All About You”. I didn’t want the brand to be about me telling people what to do – I wanted to listen to people’s wants, needs, and dreams, and help them achieve those even when they didn’t know that’s what they were really searching for. I don’t want to dictate, I want to educate. I’ve learned that listening is so much more important than anything I will ever have to say, because sometimes if you let people express their thoughts they will find their answers.
Social media is such an exciting new frontier because it gives everyone the chance to tell their story to the universe. It’s become a great equalizer because almost anyone on any budget can get access to a computer and a free site and share their thoughts.
There’s a down side to this though as well -there’s not as much editing as we’ve seen in the past. We have to learn that even though someone may have written it, there is the possibility it might not be true. Before we share or depend on information we find we have to be sure and check the facts. As the guardian of the Lifestylist® trademark for almost 10 years now I’ve seen how many people want to tie into my brand but aren’t willing to go through the legal process to acquire a brand of their own.
So what are the real Lifestylist’s guidelines for 2012? Never call them guidelines, live your life to the fullest, listen to those around you and you can never laugh too much or have too much great food and wine!
Here’s to a boisterous 2012!
Summer Savings
Aug 24th
One sure sign that summer is almost over is the sales of colorful, outdoor inspired items at the stores. A lot of the department stores start clearing this merchandise our right after the 4th of July to make room for school items, but the home decor stores tend to wait until Labor Day weekend.
One of our Lifestylist® inspired blogs is Dollar Store Decors – items that cost “less than a latte”. I was out shopping for the new model homes at Parkwood and Countryside Village, and I was amazed how many cool things that fit this criteria that were giveaway deals, and I also found some great items that I’m going to use to display my “pick-ups” from my summer travels.
World Market was full of treasures today -up to 90% off! I found this great chair and two others that were marked down to $9.95 – 90% off. They had two great outdoor dining tables that were at the same savings, but I tend to collect tables and I know I didn’t have room for them. But the chairs had such great style, I know I’ll be able to re-purpose them in a living room, or use them as seating in a guest room. I’m tempted to paint them with a metallic paint or possibly a turquoise color, have cushions made and really make them special – at under $10.00 I don’t have much to lose.
The painted table was a find at Hobby Lobby where I was able to find two matching ones at 80% off. I loved the colors and character they had, and I’m thinking about stacking them and using them as a display piece. What do you think?
Great design really doesn’t have to be expensive -it’s about buying things that mean something to you at a price you are comfortable with.
I’m also collecting glassware and baskets that I can use to display my pick up pieces – I love picking up found items when I travel as a memento instead of buying a T-Shirt or shot glass. I’ll share how to make picture frames and other ideas with these later, but I’ve got to get back to my model home shopping and taking advantage of these sales – I’ll let you know what else I find soon!
The American Dream
Jul 4th
We all have our own version of what the American Dream is – for many that includes owning your own home.
My dream was to have my own Home Idea Factory – a place where this Lifestylist® could live and work, would have the character that would let me “practice what I preach” and have some room to garden. I was also hoping to have enough space to continue to help with the animal rescue groups I’ve joined. All of my dreams came true, and now I have a space that will never be “done”, but always evolving.
My father told my mother when they got married that some day he would buy her a place on a lake, and he did! Their Hideway Lake home has been the place that many of our family holidays, wedding, and birthdays have taken place, and it is full of wonderful memories.
There are people who are looking for an affordable place with a yard to raise their families, use as a second home or retire to and land lease communities can be a great solution for these people. Land lease communities are those where factory built housing are placed in communities where homeowners lease the land the homes are placed on in a community – many times with amenities such as pools, clubhouses, and tennis courts. I have always believed this is the perfect solution for affordable housing because it can be so cost effective, and I’ve been wanting to be a part of this solution hands on.
The time has come! Lifestylist® Design has been asked to re-brand and enhance the lifestyle options of two communities in Florida – Parkwood in Port Orange, FL and Countryside Village in Tampa. I can’t wait to get started – these communities are a great example of how affordable the American Dream can be. Be sure to get our updates on the progress at Parkwood and Countryside Village Facebook pages.
Warming Up Small Spaces with Area Rugs
Sep 4th
Today is an absolutely perfect day The weather has cooled off to where I’m thinking about changing my home decor to suit the cooler temperatures. – it sounds like a lot of work, but a few changes can make all of the difference in how you enjoy your home. One of my favorite ways to warm things up is with area rugs.
One of my designers with Shaw Living just sent me a copy of their 2010 introductions and they are stunning! Whether you are looking for a bold, urban look or a more classic pattern they have something for you and the colors are right on trend.They also have rugs in their Ever-Touch yarns which feel amazing underfoot or make a great place to lay down and watch the football games.
With hard flooring surfaces becoming more popular every day, and area rug is a great way to add color and warmth. This is a model home for American Custom Builders that was Lifestylist® Designed, and you can see what a difference it made adding this Shaw area rug. It was a long, narrow space and the rug helped add color and define the space. In The Home Idea Factory I have summer rugs that are lighter and in more coastal textures, and in the fall I bring out my area rugs that are in deep, rich colors. Add a few new pillow covers and a throw on the sofa and I’m ready to go!
Z Gallerie: From Soap to Sofas
Aug 31st
Finally! The cooler weather is almost here and the stores are filling up with beautiful new accessories and goodies to seasonalize our homes with. As a Lifestylist® I like to constantly be on the prowl for what’s new and exciting, and get an idea of what people are really buying for their homes.
I love Z Gallerie – they are my favorite “go to” source when I am working on a new model home. They are masters at offering personality pieces that help make a room or home memorable, and they also stock those big exciting works of art that you can never find when you need them. But on a recent visit they made me think of them for something I hadn’t purchased from them in the past – furniture.
Z Gallerie started out in 1979 as a family run poster shop which has quickly grown to include 54 locations in 18 states! Their beautiful stores have expanded into becoming a one stop shop which make it easy for consumers to get everything they need for their home in one place. The stores are organized into different color stories which make it easy to find everything you need. They offer great accessories and furniture that are so unique people would think you had them custom made.
Speaking of personality pieces, as soon as I walked in the store I fell in love with two chairs I think I’m going to have to have – “Eddie” and “Bella”. Eddie was just stunning in leather that was the perfect shade of teal, and Bella was a pearl grey fabric that was just sexy. You know you found something you must have when you can’t stop thinking about it, and that’s the case with these two chairs.
Make Z Gallerie a destination for your next shopping trip, and let us know what you fall in love with.
DalTile Listens
Jun 16th
There are days (actually most of them!) when I love being a Lifestylist®, and this week was a great one. I was able to work with the amazing team at Champion Homes of Texas and finish the XTreme Model Home Challenge, then I was invited to the corporate headquarters for DalTile to view some new products they are working on.
Honestly, I don’t know why more companies don’t ask for our help – being able to give input to DalTile helps all of us in the long run. They get to learn about what we need and haven’t been able to find, and by learning about what DalTile is working on I’m able to be sure that my clients know about these amazing new and current products so they can take advantage of them as well.
DalTile has always done an amazing job of understanding the needs of designers and builders and delivering beautiful products that are exactly what the homeowner is looking for. After spending a few days with their team, I think I know know how they achieve this – they listen. The innovative new products they will be launching that we got to see are obviously the product of really listening to and understanding the lifestyle of today’s buyer. With more people wanting the ease of maintenance that tile affords as well as it being so family and pet friendly, tile is going to become even more important in tomorrow’s homes. I can’t give everything away, but soon you will be seeing tile that is so simple to install even I could do it 
and they are using new technologies to produce glass and mixed materials into mosaics that are worthy of being hung in a museum, but you will be able to easily install them in your own home. It was like they could read my mind – things that I had only dreamed about being able to use in my homes will soon be a reality.
Tile can be very intimidating to a novice homeowner, and with so many beautiful choices it can be very hard to choose what is your favorite. DalTile has helped take some of the guesswork out of this by having an easy to use website full of ideas. They also have design centers around the country that are staffed with some of the most knowledgeable designers I’ve ever worked with, and they are full of inspirations on how you can use tile to create your own dream home. They were very helpful to me when I was working on the new Design Center for @home Builders that will be opening soon – if you have a chance to stop by you should. They also helped me design the great kitchen backsplash for the new model home that just opened at Frisco Ranch for American Custom Builders.
Now it’s my turn to listen. I would love to hear about how you have used tile in your home. Feel free to contact us at: answers@lifestylist.com and share your beautiful rooms with us!
The XTreme Model Home Challenge
Jun 4th
I love a challenge, but when I got a call this week from Champion Homes of Texas I may have gotten one that is even more than I can take on.
They are introducing their new XTREME Home Value Series, and they are so excited about it they didn’t want to wait for the normal time it takes to put together a home show to introduce it to their buyers – they decided since these are factory built homes and they could get them built in a week, they would have a home show in a week! This means putting together 4 furnished model homes with Xtremely tight budgets in 7 days.
Can Lifestylist Design Inc. get this done? Check back in a week or so and find out how we did!
Lifestylist® Designed Model Homes
May 26th
What a busy, busy month so far! Three models and a design center for three different clients in three different states – it looks like the Lifestylist Designed concept is gaining momentum.
Yesterday I was out working on the new model home for American Custom Builders in Frisco, TX and was fortunate enough to have the very talented Lisa Stewart of LAS Photo join me to take some preliminary photos. The home isn’t done yet but we wanted to get an idea of what it would like like in photos. This has ended up being one of the more difficult homes that I’ve done, but I think it is going to also be one of the most successful. Using the Lifestylist Designed philosophy we have merchandised this home with items that can be purchased at stores within 10 miles of the home or online – all being within the budget of what a prospective homebuyer might want to spend. Drapes and rods are JCPenney or Bed Bath and Beyond, all furniture is from the Ashley HomeStores, and a lot of the artwork and accessories is from Wisteria – a great catalog resource. Pottery Barn Kids helped the children’s rooms come to life, IKEA helped us stay in budget, and we even found a very cool resource here in Dallas – a consignment pool table company that got us an incredible deal on the pool table and they even picked it up and installed it for us!
American Custom Builders will now be working with the Ashley HomeStores so that their customers can go in and purchase what they see in the model, and we will be providing purchasing information on most of the items in the home. More information and photos to come – I’d love to have your feedback on what you think of the home and our concept.
Lifestylist Suzanne Felber to Speak in Las Vegas
Apr 11th
My bags are packed and I’m almost ready to go – tomorrow I’m off to Las Vegas to be a speaker at the 20th annual MHI Congress, and of course I made my reservations with the help of my Travelocity Gnome.
Held every year in Las Vegas, this convention brings together that biggest and brightest names in manufactured and modular housing. This year keynote speakers will be Jim Clayton – founder of Clayton Homes and Harold Gross of Market Research Answers so I know everyone that attends will leave with lots of great new information to grow their businesses with. I’m honored to to speaking in from if this group for the 7th year and I hope to be invited back for many years to come.
This year I’m speaking on how a Lifestylist approaches the fast paced world of Social Media. I bought my first domain name in the early 90′s and I’ve always been intrigued with this very cost effective way of doing marketing. Now I have expanded the Lifestylist Brand to include a presence on various blogs, Blogger, LinkedIn, Twitter, Facebook, FourSquare,Yelp and You Tube. Is it worth the time investment to manage and update all of these? Absolutely! One of my great new clients, American Custom Builders found me through my Lifestylist Blog so I feel investing the time in keeping up with Social Media pays dividends to my brand and my business.
If you happen to be in Las Vegas next week, come and join us at Caesar’s Palace. If you mention that you read this I’ll give you a copy of my new Do-it-Yourself Guide to Social Media and Networking. See you there!
Memorable Model Homes
Feb 7th
Noted designer and retailer Alexander Julian made the following observation:
“We have to be creative about getting people into our homes and stores now. In deciding if what you offer turns them on, consumers look you over for an average of 15 seconds. In that time, you need to rock ‘em and sock‘em and give them something that moves them. And you can’t do that with anything but product that is visually stimulating and exciting.”
With the contraction of the economy, everyone is on a budget and there is a lot more thought and time spent on how they are going to spend every hard earned dollar. Consumers visiting an average of 30 model homes before they even begin to think about making a decision. What makes your models memorable and brings them back to your sales center/ community? One of the favorite models Lifestylist Design worked on was the Purple Cow model and campaign with Patriot Homes. Tying into Seth Godin’s Purple Cow book by building and merchandising something remarkable, we created a home and marketing campaign people still talk about, as well as winning a marketing award at the Nationals.
Making a model memorable doesn’t have to be extreme or expensive – it just needs to be well thought out. Highlighting a local non-profit can bring interest into your home. Doing a room that displays materials from the local Boy Scout troop, a gymnastics team or the aquatic center that is part of the planned community you are building in can give the buyer a memory point to make them remember your model above the rest.